The Consultation Comes to Me

I am an On-Location Artist but every now and then a bride comes to my home. When that happens, pampering is delivered on a whole other level. When Marcia arrived to my beach condo in Westerly early Saturday morning Enigma was softly playing, candles burning throughout the home and treats waiting for her....chocolate covered strawberries, mimosa's, homemade cookies and cinnamon bun pastries.

We started our Consultation by enjoying a delicious mimosa and talking about her wedding, her theme, her dress and her bridesmaids dresses. After reviewing copies of the dresses and photographs of Marcia's hair ideas...I was so excited to get to work.

I set her hair in curls and started applying pigment to her skin and of course...EyeLash extensions! Which were practically made for her eyes...she was stunning. Most importantly she was happy! Not only was Marcia an absolute porcelain doll to work with but she was so sweet. I truly enjoyed our conversation about friends and family, I felt as though I had known her forever. I can't wait for her Newport wedding this summer!

Sara Faella

Artist Designer Stylist

www.sarafaella.com

Have a BEAUTYfilled Day!

The International Beauty Show Press Release

FOR IMMEDIATE RELEASE
Contact: Nicole Peck
Group Marketing Director
212-895-8291
 

International Beauty Show New York Delivers Passionate and Savvy Beauty Professionals 
More than 53,700 beauty professionals in attendance; up from previous year

NEW YORK, NY – March 22, 2010 — The International Beauty Show New York, presented by American Salon magazine, was a resounding success and drew almost 54,000 passionate and energetic participants looking to advance their skills, see the latest and greatest in beauty and mingle with some of the top talent in the industry. IBS New York, once again, proved that the beauty industry is vibrant and strong.

Energy Abounds
“We are overjoyed with the turnout, energy and overall vibe experienced at IBS New York this year,” says Dana Lupton, vice president and group show director. “Our strong attendance led to record sales for many exhibitors and we experienced one of the most successful rebooking sessions for our 2011 dates. I am proud of the show we produced and wish to extend a heartfelt thanks to the industry for its participation and strong support.”

The Exhibits
“I’ve never seen it so busy,” said both exhibitors and attendees. Beauty professionals came to the show in droves and spent their time and money on new products as well as old favorites. The Pibbs family was well represented on the show floor with large displays from Pibbs, Turbo Power, and La Brasiliana. Alfa Parf, Moroccanoil, Global Keratin, So Cap USA, Metropolis and Macadamia Natural Oil, A Robert Cromeans Salon, and Young Nails also had significant presence on the show floor. Traffic frequently stopped in aisles where smaller exhibitors demonstrated their products and fulfilled a high level of sales. In all, more than 550 haircare, nailcare, cosmetics, tools, furniture, apparel and business technology manufacturers were represented.

Trends & More
Extensions are still all the rage and offer professionals an opportunity to increase business and generate thousands of dollars in incremental revenue. Also popular and crowd-generating were the moisture-enhancing hair follicle products, natural hair-straightening products and the colorful gels and polishes in fabulous color arrays.

Inspiring Main Stage
Some of the most dynamic names in the beauty biz graced the 2010 IBS New York Main Stage. Artistic cutting, dramatic coloring and creative styling with step-by-step demonstrations were provided by world-renowned and iconic artists, including Nick Arrojo, Robert Cromeans, Martin Parsons, Vivienne Mackinder, Dee Adames, Woody Michleb and Bradgraham.

Outstanding Education
More than 100 free classes were available to beauty professionals. Most classes were standing-room-only, and attendees walked away with new tools, techniques and tricks to not only enhance their skills but also to grow their businesses. Highlights included:

• 5 Time Emmy Award winning make-up artist Eve Pearl demonstrating flawless bridal make-up application
• Mike Karg and Jo Blackwell demonstrating their signature approaches to cutting and color for the everyday woman
• A packed class for industry favorite Nicholas French’s hair extension techniques
• 2007 NAHA Lifetime Achievement Award winner Yosh Toya sharing his design philosophy and techniques
• Major League Barbers and Ivan Zoot from Andis proving skillful barbering techniques can elevate a stylists income potential
• Main Stage performers such as Nick Arrojo, Martin Parsons and Vivienne Mackinder providing inspiration up close in the classrooms

Latin Pavilion
For the first time, IBS New York partnered with the producers of the San Juan Beauty Show and delivered a special pavilion featuring exciting exhibitors and inspiration talent such as Alejandro L’occoco, Raul Martez and Arleen Agosto on the Latin Main Stage.

International Esthetics, Cosmetics & Spa Conference
IBS New York attendees visited the IECSC exhibit hall at no additional charge to learn and shop the newest in the spa, skincare and wellness industries at the largest spa show in New York.

Additional networking and educational opportunities for beauty professionals are available at IBS Las Vegas being held April 24-26 at the Las Vegas Convention Center. Visit www.IBSlasvegas.com for more information.

About the International Beauty Group
Produced by Questex Media Group LLC and presented by American Salon magazine, IBS New York is the largest and longest running professional beauty event in the country. IBS New York, International Esthetics, Cosmetics & Spa Conferences and IBS Las Vegas are for professionals only and reach a wide cross-section of participants including salon and spa owners and managers, hair stylists, hair colorists, estheticians, makeup artists, nail technicians, dermatologists, massage therapists and beauty and spa product manufacturers and distributors. The Las Vegas event will be held April 24-26, 2010 at the Las Vegas Convention Center; IBS New York 2011 will be held March 6-8 at the Jacob Javits Convention Center.

Show images are available for editorial coverage, please contact Natasha Bhalla, marketing manager at 212-895-8259.

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I LOVE SEEING SOME OF THE CLASSES AND VENDORS I SAW AT THE SHOW IN THIS PRESS RELEASE! I TOOK EVE PEARLS CLASS WHICH I PREVIOUSLY BLOGGED ABOUT AND WAS AT THE ALPHA PARF MAIN STAGE WHERE I INVESTED IN THEIR LINE WHICH I ALSO SPOTLIGHTED ON MY FACEBOOK A COUPLE OF WEEKS AGO! 

I HAVE TO SAY THIS WAS AN AMAZING SHOW WITH SO MANY WONDERFUL SURPRISES! I LEARNED SO MUCH TECHNIQUE AND CANNOT WAIT FOR THE VEGAS SHOW AT THE END OF APRIL, WHERE I WILL BE LOOKING INTO STARTING MY OWN PRIVATE LABEL!

THANK YOU FOR YOUR CONTINUED SUPPORT!

Sara Faella

Artist Designer Stylist

Have a BEAUTYfilled Day! 

The Makeup Show

I feel so very fortunate this year to be attending some of the most inspirational and amazing shows/exhibitions/lectures. After being pregnant for practically a whole year and learning how to be the best mother I can be, I finally feel like I am back into my professional and entrepreneur adventures! I am right back in the fashion and beauty/spa industry...right where I have been for over 7 years and I have to say it feels so good to be doing what I love once again!

I absolutely LOVED the International Beauty Show once again this year and will be attending the same show in Vegas at the end of April to take more classes and continue to network!

Where am I next?

THE MAKEUP SHOW NYC!!

I am all registered since the last show and ready to go! I will make RI & New England proud!

The Makeup Show NY 2010 will be Sunday, May 16 & Monday, May 17 2010 at The Metropolitan Pavilion. This is a must attend event for those interested in celebrating the art of makeup and networking with the foremost brands in the business. It’s an opportunity for professional makeup artists and top brands to strengthen the community of makeup artistry. There will be on floor demonstrations, complimentary seminars as well as workshops and key note forums presented by renowned makeup artists. Join this special pro-only event for two days of inspiration, education and community building in the heart of NY.

Please let me know if you are an artist and would like to join me!

What H2O Means For Your Skin

There are many controversies as to what water does for the skin and how much should be consumed. I have researched this topic and am happy to share my thoughts and opinions on this important beauty subject.

I am in agreement that possibly large consumptions of water is really not the most beneficial. The "8 by 8 rule", 8 glasses of water per day is actually too much water and although consuming water has many benefits to the body like flushing out toxins, it is stated that because of the high velocity rate that the water travels through the system, it does not have enough time to reach the epidermis (the outer layer of skin where pores are). It is best to use facial hydrator applications (lotions) to acquire skin hydration. Although, if an individual is extremely dehydrated the consumption of water through many sources (fruit, vegetables, bottled distilled water) will reduce acne breakouts because the toxins in the body are released and prevent these toxins from building up pores.

In addition, proper hydration can eliminate and/or reduce dark circles under the eye, sunken eyes and can restore skin plumpness. Another benefit of drinking water in large amounts for the skin is in the treatment of skin disorders such as eczema and psoriasis.

Depending on the person, 4 servings of water per day will keep the body hydrated. Remember you can get your water servings from many sources not just out of the bottle.....fruits, veggies...even caffeine believe it or not....try to stay away from alcohol or choose to drink water along with it.

I hope this this blog topic was helpful!

Airbrush Makeup VS. Foundation Makeup

This is the most common question when clients are deciding "Which one should I use?". I do understand that airbrush makeup is the newest form of makeup application out, I am here to help you decide which type of application is right for you.

Airbrush Artistry when applied forms a thinner, lighter layer of foundation. In order to create a sweat resistant application it is recommended to mix in an alcohol based top coat. There is a little controversy as to whether it lasts longer than a liquid foundation application. Theater and Commercial typically do not use Airbrush technique as the pigment is not saturated nor as flawless enough to withstand lighting and the camera lens. Until, The TEMPTUPRO Airbrush Makeup hit the stands!

My personal take is Temptu Airbrush Artistry is fun to work and gives a flawless complexion and holds up even under extreme weather conditions. Normally you have to use a foundation brush to blend the airbrush foundation as well as apply concealers and correctors since the foundation application is not strong enough to cover age spots, blemishes, fine lines, redness or any other imperfections. Many makeup artist charge extra for air brush makeup applications, I do not and am happy to apply traditional foundation or Airbrush techniques at the same price.

Although I will say there is something about using a brush that makes an application process  artistic and special..contouring the face, illuminating and highlighting, saturating with rich and soft pigments, is my passion and I tend to use a mixture of both brush and airbrush.

For my makeup savvy ladies, Dior makes an airbrush can "Dior Airbrush" that is fun to work with I still had to blend it with a brush but it has a nice hint of illumination in the foundation.

Please let me know if you have any other questions and/or comments!

Eyelash Extension Application by Eve Pearl International Beauty Show

I attended the International Beauty Show in NYC at the Jacob Javits Center. On Sunday, March 7th Eve Pearl was teaching a class "The Flawless Bride". Eve Pearl is a 5 time Oscar Winner with her own makeup line called Eve Pearl. She was also makeup artist for "The View" for 5 consecutive years as well. I was able to get a video of her applying EyeLash Extensions. She had some great tips!

Since, EyeLash Extensions and Brow Shaping are my specialties. I thought this video was extremely fitting for my blog and wanted to share these tips along with my fans and followers. Unfortunately I was having difficulties uploading the video to my blogger, please refer to my facebook I will be uploading it on there.

When applying synthetic eyelash extensions, start from the inside corner of the eye to the outside, Eve Pearl likes to use black eyelash glue, I prefer white that dries clear. Since you normally go over the eye with liner anyway you can can choose how thick you would like to line in rather than the eyelashes determining it. I personally think it looks a little cleaner as well. Always make sure the eye is half open while looking down so you don't glue the eyes together along with consistently wiping up any "fall-out" glue that may come down.

Once eyelashes are set, place a finger behind the eyelashes and with a clean mascara wand, apply mascara in a zig zag motion so you connect the natural lashes with the synthetic lashes. Let dry and you have beautiful naturally dramatic looking eyelashes for any event!

My Red Head Bridal Consultation

I was so happy to work with Tina and her small bridal party, which really only consisted of her mother and mother in law. Obviously, the two most very special women in her life. We had everything mapped out for this consultation. Tina, had emailed exactly what she was looking for, for her hair (1/2 up do or 3/4 up do) and warned me "I'm a red head so we have to be careful" (for makeup). Really...how sweet is she? I giggled when I read her emails. Just seeing how detail oriented my bride was, I knew I was in for a treat...and a treat I was! She was beautiful. Before I even started applying pigment to her fair yet amazingly untarnished face, she was stunning. I told her "I am really only accenting what you already have.".

I got to work...her mother and mother in law keeping me quite entertained with fashion stories, sailing/yacht adventures....not to mention Tina and her fiancee had laid out a large assortment of brownies, fruits and veggies..what a girls day we were having! I forgot I was even working!

With red heads and I'm sure Tina can vouch, it is not the easiest matching color. My suggestions and rule of thumb is: never match eye shadow to eye color, stick with earthy colors, stay away from pinks and reds, as well as orange based bronzers.

Viola~ a beautiful bride and an eager fiancee. When we asked her adoring fiancee what he thought he said "She looks like I could marry her right now" even though his mother and mother in law were in aww of this love this man had for his fiancee, I was completely taken back and speechless. How beautiful and perfect their love is for each other. I am so happy they chose me to be a part of their magical day.

Go Green Vintage Style

As you all may know my accessories bridal collection is inspired by the vintage 1920's and 30's. I wanted to expand my thoughts and my research on Vintage and how going Vintage goes Green.

Vintage is a generic term for new or second hand garments originating from a previous era. Generally speaking, clothing which was produced before the 1920s is referred to as antique clothing and clothing from the 1920s to 1980 is considered Vintage. Retro, short for retrospective, usually refers to clothing that imitates the style of a previous era. Clothing produced more recently is usually called modern or contemporary fashion. Most vintage clothing has been previously worn, but a small percentage of pieces have not. These are often old warehouse, or shop stock. These items are usually referred to by dealers as "dead stock", "old stock" or "new-old stock" and can be more sought after and more valuable than those that have been worn, especially if they have their original tags. At times, the cycle of fashion design turns to history for inspiration, and garments closely resembling original vintage (retro or antique) clothing are manufactured. Styles are generally referred to as "vintage inspired" or "vintage reproductions" depending on the faithfulness to the historical design, and serve as a convenient alternative to those who admire an old style but prefer a modern interpretation - another advantage is that, unlike the original garments, they are usually available in a range of sizes and perhaps, colours and/or fabrics.

Using Vintage clothes or fabrics is a great way for designers to go Green. Reusing these "recycled" pieces whether for inspiration of crafting helps preserve our natural resources.

Go Green...Go Vintage.

Beauty.com Gets iPhone Application

Mobile Beauty

As I was reading my subscription of WWD today (Feb. 26 WWD Beauty issue) I found an interesting and useful piece of information.

BEAUTY.COM is on iPhone!

Here is what they had to say~

"Beauty.com? There's a new app for that. The ecommerce site, a division of Bellevue, Wash-based Drugstore.com Inc., has teamed up with Apple, Inc. to create Beauty.com iPhone application that allows users to search by category and product and see product reviews. The application was launched this week and created in response to a 237 percent jump in mobile traffic to Drugstore.com and Beauty.com in January compared with the same period last year. The introduction of the iPhone app allows Beauty.com to more effectively serve the growing number of customers who shop on the go, a Beauty.com spokeswomen stated. A key feature of the application is called Your List, which is a section that compiles a list of products that have been purchased in the past that's designed to ease the process of repeat purchasing."

I have this application! It is great! Even though I shop at professionals only distributors, this site has EVERYTHING! Every beauty product, label and brand. I also use this site to refer clients over to view cosmetic ingredients and see product reviews.

Have a BEAUTYfilled day.