International Beauty Show New York Delivers Passionate and Savvy Beauty Professionals
More than 53,700 beauty professionals in attendance; up from previous year
More than 53,700 beauty professionals in attendance; up from previous year
NEW YORK, NY – March 22, 2010 — The International Beauty Show New York, presented by American Salon magazine, was a resounding success and drew almost 54,000 passionate and energetic participants looking to advance their skills, see the latest and greatest in beauty and mingle with some of the top talent in the industry. IBS New York, once again, proved that the beauty industry is vibrant and strong.
Energy Abounds
“We are overjoyed with the turnout, energy and overall vibe experienced at IBS New York this year,” says Dana Lupton, vice president and group show director. “Our strong attendance led to record sales for many exhibitors and we experienced one of the most successful rebooking sessions for our 2011 dates. I am proud of the show we produced and wish to extend a heartfelt thanks to the industry for its participation and strong support.”
“We are overjoyed with the turnout, energy and overall vibe experienced at IBS New York this year,” says Dana Lupton, vice president and group show director. “Our strong attendance led to record sales for many exhibitors and we experienced one of the most successful rebooking sessions for our 2011 dates. I am proud of the show we produced and wish to extend a heartfelt thanks to the industry for its participation and strong support.”
The Exhibits
“I’ve never seen it so busy,” said both exhibitors and attendees. Beauty professionals came to the show in droves and spent their time and money on new products as well as old favorites. The Pibbs family was well represented on the show floor with large displays from Pibbs, Turbo Power, and La Brasiliana. Alfa Parf, Moroccanoil, Global Keratin, So Cap USA, Metropolis and Macadamia Natural Oil, A Robert Cromeans Salon, and Young Nails also had significant presence on the show floor. Traffic frequently stopped in aisles where smaller exhibitors demonstrated their products and fulfilled a high level of sales. In all, more than 550 haircare, nailcare, cosmetics, tools, furniture, apparel and business technology manufacturers were represented.
“I’ve never seen it so busy,” said both exhibitors and attendees. Beauty professionals came to the show in droves and spent their time and money on new products as well as old favorites. The Pibbs family was well represented on the show floor with large displays from Pibbs, Turbo Power, and La Brasiliana. Alfa Parf, Moroccanoil, Global Keratin, So Cap USA, Metropolis and Macadamia Natural Oil, A Robert Cromeans Salon, and Young Nails also had significant presence on the show floor. Traffic frequently stopped in aisles where smaller exhibitors demonstrated their products and fulfilled a high level of sales. In all, more than 550 haircare, nailcare, cosmetics, tools, furniture, apparel and business technology manufacturers were represented.
Trends & More
Extensions are still all the rage and offer professionals an opportunity to increase business and generate thousands of dollars in incremental revenue. Also popular and crowd-generating were the moisture-enhancing hair follicle products, natural hair-straightening products and the colorful gels and polishes in fabulous color arrays.
Extensions are still all the rage and offer professionals an opportunity to increase business and generate thousands of dollars in incremental revenue. Also popular and crowd-generating were the moisture-enhancing hair follicle products, natural hair-straightening products and the colorful gels and polishes in fabulous color arrays.
Inspiring Main Stage
Some of the most dynamic names in the beauty biz graced the 2010 IBS New York Main Stage. Artistic cutting, dramatic coloring and creative styling with step-by-step demonstrations were provided by world-renowned and iconic artists, including Nick Arrojo, Robert Cromeans, Martin Parsons, Vivienne Mackinder, Dee Adames, Woody Michleb and Bradgraham.
Some of the most dynamic names in the beauty biz graced the 2010 IBS New York Main Stage. Artistic cutting, dramatic coloring and creative styling with step-by-step demonstrations were provided by world-renowned and iconic artists, including Nick Arrojo, Robert Cromeans, Martin Parsons, Vivienne Mackinder, Dee Adames, Woody Michleb and Bradgraham.
Outstanding Education
More than 100 free classes were available to beauty professionals. Most classes were standing-room-only, and attendees walked away with new tools, techniques and tricks to not only enhance their skills but also to grow their businesses. Highlights included:
More than 100 free classes were available to beauty professionals. Most classes were standing-room-only, and attendees walked away with new tools, techniques and tricks to not only enhance their skills but also to grow their businesses. Highlights included:
• 5 Time Emmy Award winning make-up artist Eve Pearl demonstrating flawless bridal make-up application
• Mike Karg and Jo Blackwell demonstrating their signature approaches to cutting and color for the everyday woman
• A packed class for industry favorite Nicholas French’s hair extension techniques
• 2007 NAHA Lifetime Achievement Award winner Yosh Toya sharing his design philosophy and techniques
• Major League Barbers and Ivan Zoot from Andis proving skillful barbering techniques can elevate a stylists income potential
• Main Stage performers such as Nick Arrojo, Martin Parsons and Vivienne Mackinder providing inspiration up close in the classrooms
• Mike Karg and Jo Blackwell demonstrating their signature approaches to cutting and color for the everyday woman
• A packed class for industry favorite Nicholas French’s hair extension techniques
• 2007 NAHA Lifetime Achievement Award winner Yosh Toya sharing his design philosophy and techniques
• Major League Barbers and Ivan Zoot from Andis proving skillful barbering techniques can elevate a stylists income potential
• Main Stage performers such as Nick Arrojo, Martin Parsons and Vivienne Mackinder providing inspiration up close in the classrooms
Latin Pavilion
For the first time, IBS New York partnered with the producers of the San Juan Beauty Show and delivered a special pavilion featuring exciting exhibitors and inspiration talent such as Alejandro L’occoco, Raul Martez and Arleen Agosto on the Latin Main Stage.
For the first time, IBS New York partnered with the producers of the San Juan Beauty Show and delivered a special pavilion featuring exciting exhibitors and inspiration talent such as Alejandro L’occoco, Raul Martez and Arleen Agosto on the Latin Main Stage.
International Esthetics, Cosmetics & Spa Conference
IBS New York attendees visited the IECSC exhibit hall at no additional charge to learn and shop the newest in the spa, skincare and wellness industries at the largest spa show in New York.
IBS New York attendees visited the IECSC exhibit hall at no additional charge to learn and shop the newest in the spa, skincare and wellness industries at the largest spa show in New York.
Additional networking and educational opportunities for beauty professionals are available at IBS Las Vegas being held April 24-26 at the Las Vegas Convention Center. Visit www.IBSlasvegas.com for more information.
About the International Beauty Group
Produced by Questex Media Group LLC and presented by American Salon magazine, IBS New York is the largest and longest running professional beauty event in the country. IBS New York, International Esthetics, Cosmetics & Spa Conferences and IBS Las Vegas are for professionals only and reach a wide cross-section of participants including salon and spa owners and managers, hair stylists, hair colorists, estheticians, makeup artists, nail technicians, dermatologists, massage therapists and beauty and spa product manufacturers and distributors. The Las Vegas event will be held April 24-26, 2010 at the Las Vegas Convention Center; IBS New York 2011 will be held March 6-8 at the Jacob Javits Convention Center.
Produced by Questex Media Group LLC and presented by American Salon magazine, IBS New York is the largest and longest running professional beauty event in the country. IBS New York, International Esthetics, Cosmetics & Spa Conferences and IBS Las Vegas are for professionals only and reach a wide cross-section of participants including salon and spa owners and managers, hair stylists, hair colorists, estheticians, makeup artists, nail technicians, dermatologists, massage therapists and beauty and spa product manufacturers and distributors. The Las Vegas event will be held April 24-26, 2010 at the Las Vegas Convention Center; IBS New York 2011 will be held March 6-8 at the Jacob Javits Convention Center.
Show images are available for editorial coverage, please contact Natasha Bhalla, marketing manager at 212-895-8259.
####
I LOVE SEEING SOME OF THE CLASSES AND VENDORS I SAW AT THE SHOW IN THIS PRESS RELEASE! I TOOK EVE PEARLS CLASS WHICH I PREVIOUSLY BLOGGED ABOUT AND WAS AT THE ALPHA PARF MAIN STAGE WHERE I INVESTED IN THEIR LINE WHICH I ALSO SPOTLIGHTED ON MY FACEBOOK A COUPLE OF WEEKS AGO!
I HAVE TO SAY THIS WAS AN AMAZING SHOW WITH SO MANY WONDERFUL SURPRISES! I LEARNED SO MUCH TECHNIQUE AND CANNOT WAIT FOR THE VEGAS SHOW AT THE END OF APRIL, WHERE I WILL BE LOOKING INTO STARTING MY OWN PRIVATE LABEL!
THANK YOU FOR YOUR CONTINUED SUPPORT!
Sara Faella
Artist Designer Stylist
Have a BEAUTYfilled Day!
You are so incredibly talented! Goodluck Sara!!
ReplyDelete